Modeling Third Wave (Virtual) Accessibility

Michael Gould


This paper discusses ideas on past, present and possible future ways to model accessibility using geographic information technologies. Although accessibility modeling is traditionally associated with shortest path (transit) calculations, we have used it for urban and regional planning purposes to address not so much the routes as the population or area served (or marginalized) by possible routes. Third Wave phenomena such as telecommuting and teleshopping are changing the way we view and model urban accessibility. Primary interest rests on developing and mapping new indices to represent the concept of virtual accessibility to economic activity centers.

Accessibility

The study of accessibility began in the 1850s (Carey 1858-9) and was popularized during the quantitative revolution a century later, beginning with economists like Stewart, Zipf and Huff. Most early attempts to represent spatial opportunity (of cities, individual shoppers, etc.) were based on aggregate accessibility and were purely topological: nodal connectivity (after Shimbel 1953), alpha and beta indices (Kansky 1963) and general use of connectivity (O-D) matrices without any sort of spatial technologies including cartography. More complex, geographic accessibility models then went beyond topology to consider along-network distances, weighted links and nodes to simulate attraction, intervening opportunity, etc., resulting in a variety of useful disaggregate accessibility indicators or measures of how easily people get the services they need.

One example of such a geographic accessibility indicator (GAI) was developed for a study of transport accessibility in Spain, sponsored by the Ministry of Public Works and Transport (Gutiérrez, García, Gould and Monzón 1993). The GAI captures the notion of infrastructure quality but moreso the geographic centrality of each origin node (i), so that large cities located near the centre of a region receive large accessibility values while peripheral ones (of the same size) receive lower values. Given a point pattern (450 populated places in our national study; at an urban scale they might be shoppers, school children, medical patients, etc.), we calculate the overall opportunity of each point, as follows:

where

RI is the real impedance via the network, between nodes i and j, and ICEA is the Income (or attraction) of the destination Center of Economic Activity (j).

The GAI is scale independent, and was also applied to the Metropolitan Madrid street network (see map 4, by Gómez) to visualize accessibility taking into consideration each of the M-30, M-40 and future M-50 orbitals. Another Indicator of Accessibility by Infrastructure (IAI), focuses primarily on the quality of the transport network connecting i and j:

where

RI is the real, calculated impedance via the network, between nodes i and j, ICEA is the Income (or attraction) of the destination Center of Economic Activity (j), and II is the Ideal Impedance between i and j (assumes Euclidean distance and optimal infrastructure).

The IAI helps us to understand the situation whereby people may live geographically near to an airport or the CBD, for instance, yet have poor accessibility due to road conditions, traffic, and other attributes of the real-world, physical infrastructure.

In the case of both indicators the Real Impedance, for the case of highways, is simply the summation of arc (link) and node impedances, as follows.

The most important impedance, or travel cost, in our study was the sum of travel frictions along arcs, most importantly network distance but also capacity (highway class), average speeds, percentage heavy vehicles, etc. of each arc, as follows:

where

T is the expected travel time, based on published distances between i and j and the speed limits of the link(s),

Ci is a coefficient of infrastructure, where highways are given a small negative friction, average provincial roads zero friction and lesser quality roads a small positive friction (penalty),

Ct is a coefficient of traffic, considering factors such as average traffic intensity and percent heavy vehicles, and

Cn is a coefficient of nationality, whereby links crossing between Spain and neighboring regions in Portugal and France receive a slight friction or penalty.

Node impedances were not considered in detail in the national study, but are routinely used in urban network modeling because they may represent factors involving traffic intersections, turn restrictions or penalties, as well as simple crossing penalties (important to the discussion below).

The values of both GAI and IAI are calculated using the network modeling capabilities, such as determination of shortest paths from i to j, of a feature-based GIS. These values become ordinary point attributes in the GIS database. Once each point of interest (city, household, etc.) receives its accessibility value we then interpolate isoaccessibility lines, determine area or population falling within each accessibility region, and model temporal sequences of accessibility growth or decline. An example for Spain is found in maps 1-3, which show differences between IAI values in 1992 and those expected in 2007 if the Ministry's Infrastructure Plan is fully implemented. Variations on GIS-based accessibility modeling in an urban context are found in Lakerveld (1992), Arentze, Borgers and Timmermans (1992), Geertman and Reitsema van Eck (1995) and Gutiérrez, Gómez and Gould (1996). The use of geographic information technologies has allowed accessibility modeling to move from the sterile, isotropic world of O-D matrices to more realistic geographic networks and to provide more descriptive output using automated cartography. Furthermore, using geographic information technologies accessibility can more easily be linked to, or compared with, other geographic themes such as land use and property value (cadastre) for predictive modeling. Thus, automated accessibility analyses can provide the urban or regional planner with more scenarios more quickly, each the synthesis of relevant spatial information (normally layers).


Map 1

Map 2

Map 3

Map 4

Third Wave Accessibility

The Toffler's (1980; 1995) First-Wave civilization saw accessibility in terms of food gathering and production: people generally settled near fertile areas. The Second Wave treats accessibility in terms of transportation of raw materials to processing facilities, and then to the customer. Recently, the sweeping diffusion of telecommunication infrastructure and services has spurred a new view of accessibility, so that it can no longer be described strictly in terms of spatial opportunity. Third Wave accessibility goes beyond physical access to tertiary economic centers such as shopping malls or medical centers, to describe virtual access to quaternary/quinary centers: information services. This phenomenon was distinguishable some 20 years ago in the USA when the telephone company convinced millions of Americans to "let their fingers do the walking".

Access to information on regional and personal preferences and lifestyles led to market segmentation, which fueled the micromarketing revolution, including shopping from home via printed catalogs and television offers, using the ubiquitous credit card. Southern Europeans have not succumb (yet) to this information immersion and subsequent marketing blitz, preferring the intense personal contact of daily street life; dealing at times with large amounts of cash and waiting in lines is a price many are still willing to pay. This is a clear trait of Second Wave society, on the verge of entering the Third. The concept of accessibility in the American city began evolving more than a decade ago when commerce moved from the street to telephone and express courier networks. The latter peaked during the late 1980s, but is already admitting heavy casualties at the hands of fax and E-mail (and the US Postal Service expects to lose 50% of its traditional business by 2000): "next day" is too long to wait.

Under the Third Wave model of accessibility traditional geoeconomic models break down, because the spatial dimension (distance, centrality) is essentially lost. The toll-free phone number now permits that someone in Maine wishing to purchase a computer can just as easily buy it from San Diego than from Bangor. The only impedance in the virtual shopping network is temporal: a courier may require two days instead of a half day to make delivery. Of course this assumes we are buying atoms not bits. Pushing the virtual shopping network a bit further, we find financial institutions transferring bits representing billions of dollars from New York to Hong Kong with the click of a mouse. Transmission along high-speed networks is theoretically the speed of light, but is practically constrained by network traffic at the many intersections: essentially the node-crossing penalty mentioned above. Thus, given equal network infrastructure and protocols, the difference between an interurban and a transcontinental electronic transfer has little to do with distance per se, but rather with the number of nodes (switches) crossed along the way. So we are back to Shimbel's index of nodal connectivity! Curiously, like many spatial relations in our everyday (naive) geography including those used for interurban navigation, topology without geometry proves sufficient.

Where, then, to locate a Third Wave business? Again, Christaller and Lösch are brushed aside as space gives way to cyberspace. Traditional models of urban accessibility are simply not relevant today. At urban scales, a financial institution need not be located on Wall Street ( a prestige P.O. box perhaps), because location on a high-bandwidth network-anywhere in the city or the world, really- is all that is necessary. Today's information-based companies are taking advantage of Third Wave accessibility by relocating quality control facilities to locations around the globe which are convenient with respect to information production. American software companies are opening QC outposts in small, tranquil villages in Hawaii and Scotland, offering employees a stress-free lifestyle and the company a 6 hour differential. Information (databases, source code) is uploaded at quitting time on the east coast, when in Hawaii it is time to start work. The next morning EST, the corrected information has been downloaded from Hawaii and is waiting to go. In the case of Internet-based services, some of the more interesting and heavily utilized WWW services are located in remote areas having no substantial geographic market. Mirroring of important databases across spatially-distributed servers assures users in whichever region minimum response time.

The Digital City

New infrastructure, whether technologically new (high bandwidth telecom networks) or just additional (more highways), is changing the composition of the Third Wave city. At the onset of the Third Wave in the USA (1960s), edge cities were the result of the desire to escape the congested, expensive central city. Rent was cheaper on the fringe and there was no need for information and high-tech service industries to be located near to raw materials or cheap labor in the CBD: many high-tech employees lived in the suburbs already. Landuse and land values changed, as the suburban region or belt became home to enormous, tax-paying R&D and commercial parks. Now that the Third Wave is well established (some would say already burning out) companies now realize that physical location adjacent to the large city is less important than ever. Thus, the edge city is losing traditional tenants and property values are declining in an effort to attract newcomers. This inevitably affects land use in major cities, a trend less noticeable in places where cities are smaller such as in southern Europe, though it is soon expected to reach such areas according to predictions of 200 experts of the Europe 2000 project (Hall, 1976). Specifically, this study predicted that in the year 2000 many workers in the Madrid area will live in tranquil farmhouses between 70 and 150 km from the capital, in the Sierra de Guadarrama for example. It is interesting to note that this Sierra is now growing very quickly in popularity, not only for second residences but also for primary ones. Unfortunately, most are long-range (traditional) commuters who drive more than an hour to work each day: the mountain roads which empty onto the Madrid plain are the cause of some of the worst traffic jams in the city. This may change soon, however, thanks to fierce competition among Internet Service Providers (ISP) and a special Internet rate offered by the phone monopoly, making it possible to be on-line all day (8 hours) for as little as 1200 pesetas ($9.00)...about the cost of gasoline necessary to commute 100 km round trip.

Implementation Possibilities

How can geographic information technologies help urban planners and analysts? In the area of accessibility, GIS can be used to implement and visualize the results of new models (indices) which synthesize physical and virtual attributes of accessibility. It allows us to ask what are the geographical effects of activities essentially devoid of geographical dimension, as are telecommuting and teleshopping. In the same way we presently calculate accessibility via road or rail, we hope to add virtual accessibility to the formula, and then search for inequalities: determine which connected populations become better connected and which marginalized populations become further removed from society's opportunities.

The product of the accessibility indices mentioned above is a single value assigned to each node of interest (populated places, customers, etc.). Therefore, just as several economic and network-based attributes figure in the final accessibility value, we may add virtual accessibility (VA) attributes as well. Candidates for VA attributes are the following:

One can easily imagine the approximate virtual accessibility levels of the people in the following scenarios.

Scenario 1. Person A lives in the center of a primate city; in an intelligent building wired with a T-1 connection; has direct access to Internet; is fluent in English; runs a home business (stock trading) via the Net; walking distance to major economic activity.

Scenario 2. Person B lives 80 km from a secondary city; in a farmhouse in the hills; not near to any major highways; connects to Internet via POTS (14.4 Kbps); understands some English but relies mostly on spanish servers.

Scenario 3. Person C lives in a isolated rural village of 200 inhabitants; one public phone in town; 120 km from major city; travels to city once or twice annually.

The key to determining the GAI and IAI described earlier, is the Real Impedance (RI), whose increases causes accessibility to decrease. Just as our coefficient of infrastructure, Ci, uses negative impedances for high-speed motorways (or TGV-class trains), so too may negative attributes be associated with virtual connectedness. The summation of arc and node impedances, therefore, is the logical place to add VA attributes. An optimal scheme has yet to be worked out (suggestions solicited at the Conference), but it seems evident that basic telephone connection is a binary attribute which should enter into the equation. Actual telecommunication services available and exploited, however, is a difficult issue to handle. In the case of Spain, anyone with a telephone connection can, theorectically, connect to Internet via the telephone company's recently unveiled nationwide InfoVía service. Perhaps a better indicator of potential connectedness, then, is overall purchasing power, necessary to assume the cost of a PC and modem, along with the minimal (but real) connection (telephone) charges. This cost, on the order of $2000 fixed and $30/month variable, cannot be assumed by everyone, no matter how appealing the Internet offering may be. (It would be fascinating to be able to look 20 years into the future, to see what might happen if Newt Gingrich's idea of donating laptop computers and modems to America's poor were put into practice!)

Considering these possible attributes in terms of reducing the impedance to accessibility, therefore, would change the accessibility maps shown earlier. In the case of cities (neighborhoods, blocks, buildings) having a high number of people as in scenario 1, the overall accessibility level would increase, effectively "nearing" these people to the economic services (information) they need. In the case of scenario 3, the already low accessibility level-based on lack of road connections-would be reduced still.

We are hoping to receive funding from the telephone monopoly (Telefónica) and the newly created Ministry of Development, to update our urban, regional, and national accessibility maps, to include notions of virtual accessibility.

Acknowledgements

The studies deriving and utilizing GAI and IAI were directed by Javier Gutiérrez Puebla of the Univ. Complutense de Madrid. The research currently falls under general support by the Extremadura regional government (Junta de Extremadura, Consejería de Educación y Juventud).

Bibliography

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Michael Gould
Departamento de Geografía y Ordenación del Territorio
Universidad de Extremadura
E-10004 Cáceres, Spain
Fax: (+34) 27 24 88 58
Email: mgould@unex.es
http://geot.unex.es/english/fichas/~mgould.html